Have you seen a sudden reduction in your site's SERP rankings? And did your domain authority plummet all of a sudden?
This unexpected circumstance might be due to several factors:
– The search volume for your major keyword may have decreased
– Some of your backlinks may have been deleted
– Google released another change to boost search performance.
– Or your website has been redesigned.
If none of these factors are present, it's reasonable to assume that Google has punished your site. And every webmaster's greatest dread has come true. However, one must be certain whether or not his or her domain has been penalized by Google.
In this post, I'll show you EXACTLY how to determine whether or not your domain has been punished. Also, why were you given the penalty?
What's A Google Penalty?
When a website gets removed from the Google index, either partially or completely, it is said to have received a Google penalty.
A website is either automatically punished by Google's web spam filtering algorithms, such as Penguin, or manually penalized by the webspam team.
If a website is deemed to be manipulative, Google Penalty results in a reduction in the ranks of the entire site, or simply particular pages on the site. The same thing happens with spammy terms. The internet visibility of a site, and hence its credibility and conversions, is affected by its declining ranks.
What to do about the Google penalty?
Remove all of the spammy user accounts and low-quality material from your website. This is a time-consuming operation that will take a lot of effort to complete before you can eliminate all of the user-generated spam on your website.
You can file a reconsideration request after you're certain that all of the pages on your site are unique and give value to the end-user. You should also notify your hosting service about the manual action so that they may take action and deal with spammy websites.
Examine your website's pages with low-quality content. You may have enabled users to register for free and submit content to their forum profiles, blogs, or forum posts; this has resulted in a lot of spam. Identify spammy accounts, comments, posts, or entire sites, and delete them (based on your discretion). Then file a request for reconsideration.
Google's snippet standards should be followed. After you've made the necessary changes, check for any remaining issues with the Structured Data Testing Tool. Any improper mark-ups are highlighted in red by the tool, and you may correct them accordingly. You should file a reconsideration request after making the final modifications and ensuring that the rich snippets are accurate and fit Google's criteria.
What Are The Signs Of A Google Penalty?
You may use the following techniques to see if your site has been punished by Google:
Google Search Console
Google Search Console is the most convenient tool for detecting a Google Penalty. Sign in to your GSC account, then select 'Search Traffic' from the sidebar and then 'Manual Actions.'
Google will either display a notice that says "No Issues Detected," indicating that your website is free of algorithmic or manual penalties, or it will show the sort of penalty (see categories of manual actions below) that has been applied, along with advice on how to remove it.
Google Analytics is another approach to finding out about the penalty. You should write down the date that your organic traffic began to decline and see whether any Google updates, such as Penguin or Panda, were released around that time. (Please see the screenshot below, which shows the organic traffic drop as a result of the Penguin update.) If you answered yes, the upgrade undoubtedly had an impact on your website.
Go to Google and type in your brand name.
You may also check for a penalty by conducting a Google search for your domain name and seeing if your site appears on the top page for that query.
If your domain name is "example.com" and your site does not appear in the top 10 results for the keyword "example," you may be penalized.
Read also: Why Organic Keywords are Dropping?
Most common "Manual Action" Causes
- Spam created by users
- Spammy Host
- The Structured Data Problem
- Links that aren't natural or aren't good
- Unnatural Links From Your Site
- Thin Content With Little Or No Added Value
- Clever Redirects And/Or Cloaking
- Unadulterated Spam
- Images that are hidden
- Keyword Stuffing And/Or Hidden Text
- AMP Content Misalignment
- Sneaky Mobile Redirects
I hope you found this information to be beneficial to your Google business visibility. Please let us know what you think in the comment section below.